January 28th to Fed 1st TDR is Launching from Charlotte, NC area at  , or meet us along the way!

January 28–February 1   2027

🚗🏁 Join Tour Delux Rally for the Ultimate Rolex 24 Experience! 🏁🚗

We’re excited to announce the TDR Homage Rally to the running of the legendary Rolex 24! Get ready for an unforgettable journey filled with: ✨VIP-exclusive event ✨Incredible memories with fellow enthusiasts

This is more than a rally—it’s an elevated experience like only Tour Delux Rally can deliver. Don’t miss your chance to be part of something extraordinary!

This isn’t just another rally — it’s a VIP experience combining amazing drives, exclusive events, and unforgettable memories with fellow enthusiasts.

January Tour DeLux Rally (TDR) launches from the Charlotte, NC area— or meet us along the way!

🎁 All Rally Registrations Include

• TDR Swag Bag
• TDR Livery Sticker Pack
• TDR T-shirt
• Rally participation from Charlotte to Daytona
• 2 Day race ticket (1 ticket can purchase extra) (Saturday & Sunday)
• 2 Day VIP Car Corral parking (Saturday & Sunday)  
• Friday Morning: Exclusive tour of a private, multimillion-dollar car collection, followed by lunch.
• Friday Night: VIP parking to The Art of Speed (with open bar and food)
• Parade Lap
• Paddock access and pre-race trackside experiences
• Grid walk and autograph opportunities
• Sign the start/finish line
• Garage and pit access during select times
• Vendor midway & historic car displays
• Saturday night fireworks show

🏆 VIP BMW (add on) Start/Finish Line VIP Package Includes

• 4 Day race tickets (Thursday to Sunday)
•  Saturday & Sunday Tower tickets including Food, drinks and open bar.
• The BMW Champions Club is a great place to be on race day! Located behind pit road, this venue is the premier hospitality experience at the "World Center of Racing." With access to Mobil 1 Victory Lane you can be part of the celebration with the winning driver. From pre-race until one hour after the checkered flag, dine on world-class cuisine, sip on your favorite cocktail from the premium open bar, and enjoy access to first-class banquet and lounge facilities. 

🏁 Schedule Overview

Thursday

• Early morning kickoff (approx. 6 AM – final details emailed to registered participants)
• Or meet us at your leisure Thursday
• Several incredible stops on the way to Daytona!!
• Check into your ocean-view balcony hotel room (book now before block is full)

Friday

• Enjoy the track or relax locally
• Friday Morning: Exclusive tour of a private, multimillion-dollar car collection, followed by lunch.
• Pictures on the Beach
• Friday Morning 10AM : Exclusive tour of a private, multimillion-dollar car collection, followed by lunch.
• Friday Nigh 5PMt: VIP parking to The Art of Speed (with open bar and food)

Saturday

• Race day! Experience the excitement of the Rolex 24 in true TDR style

Sunday

· Watch the Rolex 24 to the very end — or head out whenever you’re ready.

· The day is yours to enjoy at your own pace

🌅 Race Viewing Tips

• Watch the start and finish from the main grandstands
• Explore infield bleachers for unique perspectives
• Don’t miss the sunrise from the grandstands — it’s legendary
• Enjoy the magic of night racing as headlights streak across the track

🏨 Hotel Information –  

⚠️ Spots Are Limited – Reserve Yours Now!

Be part of something extraordinary and roll with the TDR Family to one of motorsport’s most iconic events.

Let’s make history together at the Rolex 24 Hour 2026!